Sony Ericsson Concept store

This is the one of concept store that i found in The Garden shopping mall, Kuala Lumpur - Sony Ericsson. This concept store is mainly on mobile devices. In this picture we can see many of Sony Ericsson mobile phone place nicely and we can try out the latest of Sony Ericsson mobile phone inside this shop. This concept is quite good because it created confidences to consumer when consumer try on the phone before purchase it.

Beside that, this is the one of the best concept store that I see before. First, the lighting. It create a comfortable feeling to consumer when looking on the product. Beside that, it also look noble and tidy because of the design and arrangement of the shop. Lastly is the space, it enough space to consumer to walk around the shop to look out their product.

In my opinion, concept store actually not mainly on their product but their brands. I believe that in future, almost all branded shop will become a concept store.